Adoption of E-Commerce in Small and Medium Size Enterprises in Australia
نویسنده
چکیده
This paper presents the preliminary results of a study on adoption of e-commerce in Australian small and medium enterprises. Tornatsky and Fleischer (1990) model is used, therefore the main group of factors taken into consideration are environmental, organizational and technological. Five case companies located in the area of Brisbane, Queensland have been interviewed. The preliminary results are partially in line with similar studies on e-commerce adoption. However many differences are also found. For example this study found that the external environment has an influence mainly through customers’ requirements and pressure and availability of IT services, contrary to other studies that found that government and public administration have a big role. The organizational and technological contexts have also much relevance and include factors such as employees and CEO attitude. The factor cost did not have much importance in the initial adoption stage, but it might be more important in the future.
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